Over 1.5 billion people celebrate holidays based on the lunar calendar. Chinese New Year, Mid-Autumn Festival, and Dragon Boat Festival are not just cultural events — they're massive commercial opportunities. Knowing lunar dates in advance lets you launch campaigns at the right time.
The most important lunar holiday. Start warming up 2–3 months early, launch promotions 1 month before, and run peak sales from New Year's Eve through day 7. Red themes, red envelopes, and gift boxes are essential. Sales in gifts, food, and electronics double.
A reunion-themed holiday where mooncakes are the core product. Sales peak 1 month before. Gifts, tea, and home goods also see significant growth. Marketing keywords: reunion, gratitude, family.
Promotions start 2–3 weeks before. Zongzi (rice dumplings), dragon boats, and health-related products are popular. The festival also pairs well with summer sales and the 618 shopping event.
Lunar holidays fall on different Gregorian dates each year (Chinese New Year floats between late January and mid-February). Use a lunar calendar converter to confirm dates early and avoid missing marketing windows. Lock in all lunar holiday dates at the start of the year.